Kaia Gerber’s sense of fashion is turning heads—not just for its freshness but for the subtle nods it gives to her supermodel mother, Cindy Crawford. At just 23, Kaia is carving her own path in the fashion world, but she’s not afraid to look back and draw from the iconic looks that defined her mom’s era.
Their recent appearance in Vuori’s Spring 2025 campaign together, alongside their family, reveals how style runs deep in the Gerber-Crawford household.
A Style Bond Beyond Generations
Kaia openly shared how much she appreciates her mom’s fashion sensibility, especially now that she’s older. While chatting with “Vogue” ahead of the campaign, she said that her mother’s influence on her personal style has grown stronger over the years. “You’ve had your style figured out for a long time,” Kaia told Cindy, adding, “I look at old photos of you to get ideas. If something works on you, there’s a good chance it’ll work on me too.”
This admiration isn’t one-sided. Cindy, now 59, values her daughter’s fashion eye but prefers not to compete. “I always want to respect Kaia’s style and space,” she said. “I trust her taste, but I’m not trying to keep up with a 23-year-old. That’s not the point.” When Kaia chooses to wear something vintage from Cindy’s wardrobe, the proud mom sees it as the highest compliment.
A Wardrobe Full of Memories—And a Few Regrets
Though Cindy’s style legacy lives on, she admits there’s one thing she wishes she had done differently—held on to more of her classic pieces. “I gave away a lot over the years,” she mentioned, expressing a hint of regret. There are only a few select items left from her modeling heyday, but Kaia makes the most of what’s still around.
Kaia’s appreciation for her mom’s timeless taste isn’t just about aesthetics—it’s practical too. They share similar features, so looking at Cindy’s old style choices often gives Kaia a reliable preview of how a style or makeup will look on her.
A Family Affair With Vuori
The Gerber-Crawford family joined forces for Vuori’s latest campaign, where fashion meets function in the brand’s signature casualwear. Alongside Cindy and Kaia, Rande Gerber and Presley Gerber also stepped in front of the camera. The family’s connection brought authenticity to Vuori’s messaging around comfortable, everyday style.
In the campaign, Cindy spoke highly of the brand’s clothing: “It’s soft, it stretches with you, and it feels like it was made for real life—not just photoshoots or red carpets.” She highlighted the way Vuori clothing complements movement without sacrificing style. “You put it on, and you don’t want to take it off.”
Kaia echoed that thought with her own take. “It doesn’t try too hard,” she said. “You can go from a workout to a meeting in the same outfit. It’s not just about looking good; it’s about feeling connected to yourself.”
Presley, 25, added that he wears Vuori gear whether he’s out surfing, traveling, or just spending time with friends. “You don’t have to overthink it. It just works.”
Behind the Scenes
After the campaign shoot wrapped, Cindy shared behind-the-scenes glimpses on Instagram. One shot captured Presley and Rande climbing palm trees, while another featured Kaia flashing a bright smile during a boat scene with the whole family. The moments weren’t just staged—they reflected a genuine bond and shared love for fashion, comfort, and connection.
A Look That Keeps Evolving
Kaia Gerber continues to grow in the fashion world, with a style that reflects confidence and curiosity. She’s not chasing trends—she’s shaping them, while still holding on to the foundation laid by her mom’s iconic career. Their collaboration with Vuori isn’t just about clothes—it’s a celebration of family, legacy, and the styles that connect generations.
As Kaia steps further into her spotlight, it’s clear that the influence of Cindy Crawford will always be part of her journey. But she’s not walking in anyone’s shadow—she’s building a look and identity that’s entirely her own.